The AV Care Team

Layla

Layla Williams is a qualified Social Worker and highly respected Responsible Individual Consultant at AV Care Consultancy. With over 10 years of experience as a Registered Manager in residential childcare, Layla achieved back-to-back Outstanding ratings from Ofsted—a testament to her leadership, integrity, and deep commitment to quality care.

Layla’s strengths lie in her humility, her sharp focus on compliance, and her ability to translate complex regulations into practical, achievable actions. She knows exactly what Ofsted expects to see in an ‘Outstanding’ home and supports providers in implementing the key strategies and systems needed to meet—and exceed—those expectations.

At AV Care Consultancy, Layla partners with children’s homes to provide clear, values-led oversight that supports excellence at every level. Her calm approach, strategic insight, and genuine care for both staff and young people make her a trusted and effective advisor in a highly regulated space.

Kieran

As Business Manager at AV Care Consultancy, Kieran brings a wealth of experience and insight to the residential childcare sector. With over five years of hands-on experience supporting children’s homes, he specialises in helping providers strengthen their services through effective strategic planning and a deep understanding of Ofsted standards.

Kieran is passionate about supporting teams to deliver high-quality care, and is known for building strong, lasting partnerships with providers across the sector. Whether it’s preparing building a core team, streamlining operations, or planning for long-term growth, Kieran delivers practical, expert advice tailored to each home’s unique needs.

Kieran is dedicated to finding the right Responsible Individual to align with your home’s ethos, values, and operational goals—ensuring a perfect fit for sustainable, high-quality care.

Rory

Rory Reid is a dedicated Responsible Individual Consultant at AV Care Consultancy, known for his strong leadership and commitment to raising standards within children’s homes. As an ‘Outstanding’-rated Registered Manager, Rory has a proven track record of driving continuous improvement and delivering exceptional care.

In his previous role, Rory successfully supported two colleagues in elevating their services from ‘Requires Improvement’ to ‘Good’ within six months, improving mindset and results. He achieved this through hands-on mentorship, clear goal-setting, and a focused approach to implementing key actions that produce measurable results.

Rory combines practical experience with a collaborative style, empowering providers to meet regulatory requirements and create positive outcomes for young people. His passion for quality care and strategic insight make him a valued partner for homes seeking sustainable success.

Meet AV Care Leadership Team

At the heart of The Tiger Group, you have our Managing Director, Jamie, and our consulting strategic partner, Camilla, who bring passion, vision, and a deep commitment to excellence in everything they do.


  • Managing Director

    Jamie is the driving force behind the group’s strategic growth and success. With a strong background in business leadership and a keen eye for innovation, Jamie’s approach combines commercial acumen with a genuine dedication to delivering value for clients and partners alike.

  • Strategic Partner

    Camilla brings clarity, structure, and energy to the day-to-day running of the business. With her meticulous attention to detail and people-focused leadership style, Camilla ensures our operations run seamlessly, with quality and integrity at the core of everything we deliver.

    Together, Jamie and Camilla lead AV Care with a shared belief in doing things the right way - building strong relationships, setting high standards, and always looking ahead.

Join the team

Here at AV Care, we’re more than just a recruitment agency — we’re a close-knit team of driven, supportive, and passionate professionals who genuinely care about making a difference in the sectors we serve. Joining us means stepping into a fast-paced, collaborative environment where your growth is championed, your ideas are valued, and your success is celebrated. Whether you're an experienced consultant or just starting your recruitment journey, AV Care is a place where you can thrive, make a real impact, and enjoy the ride.